Year-round content creation and social media management including campaigns, visuals, reels and community-focused storytelling across Instagram, Facebook and TikTok. One of the main objectives was to rebuild a stronger emotional connection between the audience and the brand through authentic, playful and nostalgic content. Oufti! already had a real community behind it, a product many people grew up with and still associate with childhood memories and Belgian snack culture, almost like a modern “madeleine de Proust”. The strategy focused on reactivating that emotional attachment while modernizing the brand image for a younger audience. Through organic short-form video content, several TikTok videos reached more than 100k views organically, helping the brand gain visibility and engagement without relying only on paid advertising.